Frenchy Baby Organics - starting my own clothing line

Frenchy Baby Organics was started in March of 2007 after I had my first child. I was working in sales, selling large equipment for life science research and development. I originally went to school to study biochemistry but did not enjoy the lab so I found my niche selling into the lab for the past 8 years.

When my son was born in 2006 it was near impossible to find plain, simple, classic and practical clothing that was not blue or had cartoons and fire trucks on it. I was frustrated and thought about developing baby clothes that I liked. I continued to toss this crazy idea around in my head for the next 6 months or so and decided to take the leap out of my stable career. I began to research organic clothing and cottons and was stunned to learn the impact that producing standard cotton has on our environment. As I dug further into it I began to understand the other benefits of organic cotton, ie how it is produced, the superiority of the cotton, the healthier conditions for the farmers, factory workers, manufacturers, and babies who wear it. I knew that I needed to develop an organic line.

Our goal is to help leave the planet better off then it is today so we take pride in manufacturing with organic materials, using low impact dyes and practicing fair trade. We also give 5% of our profit to Alex’s Lemonade Stand to help fight childhood cancer.

Needless to say it has been quite challenging and filled with lots of ups and downs and even more surprises!

Since we launched our first line my family has added a new baby girl who has inspired our upcoming spring line. Managing a business and 2 kids is way more then I bargained for but it has been a lot of fun. Our fall line is sporty and designed to mix and match so you can create many outfits from just a few pieces. Our spring 2009 line is going to be very light, shear, dainty and classic. We hope that you like our line and would love to hear from you!

Ali Herzog